I design brands, film their stories, and build the systems that carry them.

Creative lead in Berlin. Twelve years across brand identity, art direction, film production and AI brand systems.

Truchet · move to flip

Selected work

2014 to now

Choco Brand Portal

A brand system built as a product: one source of truth that serves people through a portal, and AI tools through Claude skills and an MCP server.

Brand system
Internal tooling
Claude skills
MCP
Creative coding
Playable game

Read the case study

Choco

Four years of brand films, testimonials and motion for a B2B food-tech company.

Café Royal

Four years in-house: films, photography and campaigns where every piece of content leads to a sale.

A View from the Bridge

One visual system across print, large format, tickets and live stage projection.

Shark Infographic

Information design as a system on the wall: hand-illustrated and data-driven.

Jungle Jaguar

A repeating pattern, and the love of rules applied infinitely that runs through the hero of this site.

Elefount

Industrial design engineering from first principles, with no brief.

What I do

01
Brand & visual design
Identities and visual systems, and the everyday assets that make them real: campaigns, social, print, large format, decks and documents.
See A View from the Bridge, Shark Infographic, Jungle Jaguar
02
Art & creative direction
Setting the idea and the look, then carrying it through every touchpoint and every collaborator, from a theatre season to a product launch in four markets.
See A View from the Bridge, Choco, Café Royal
03
Film & video production
Concept, shot list, camera, edit and motion. Testimonials filmed across Europe and the US, product films, and short-form series built to drive sales.
See Choco, Café Royal
04
Design engineering & AI brand systems
Brand portals, Claude skills and MCP servers that let people and AI tools make on-brand work, plus generative image and video with Krea and Higgsfield.
See Choco Brand Portal

I’m Andrés, a creative lead from Costa Rica, based in Berlin. For twelve years I’ve worked across the whole life of a brand: the identity, the campaign, the film, and the tools that let a team use it well.

I trained in industrial design and did a master’s in design research at the Bauhaus in Dessau, so I start with the problem, not the medium. Sometimes the answer is a poster, sometimes a testimonial series shot across Europe and the US, sometimes a piece of software.

At Café Royal I spent four years as senior designer and videographer, making the films, photography and campaigns that sold coffee online. At Choco I led the brand for four years, first from behind the camera, then by building the system around it: a brand portal that serves people and AI tools from one source of truth, and Claude skills and an MCP server that let anyone make on-brand decks and documents.

I’m as comfortable directing a shoot as art directing a campaign or writing the code behind a brand tool, and I work best in teams that need all three.

Craft without a system doesn’t scale. A system without craft is forgettable.

Experience & education

2022 – now
Creative Lead / Brand Systems · Choco, Berlin
Brand, film, photography and campaigns for a B2B food-tech company in four markets. Built the brand portal, Claude skills and MCP server.
2018 – 2022
Senior Designer / Videographer · Café Royal, Berlin
Video production and editing, photography, social and eCom campaigns, UX/UI.
2014 – 2018
Freelance Graphic Designer · Costa Rica
Identity, art direction and audiovisual work for a national theatre company, a natural science museum and independent brands.
2016 – 2017
MA Design Research · Bauhaus Foundation, Dessau
2009 – 2014
BA Industrial Design · Costa Rica Institute of Technology